If you don’t know about Mynewsdesk, we are an equivalent to PRWeb, or PR Newswire in some ways.
We are an online visibility company. Companies use Mynewsdesk to publish their news and press releases in dedicated press rooms. All with neat HTML formatting, embedded rich media and social applications such as dynamic tags and comments.
In the other end, journalists can register at the site for free to customize email alerts and subscribe to RSS feeds to monitor their field of work.
This is a very appealing way for corporations to reach “traditional media”, without the “traditional spam”. And also – with the online visibility – to reach their market and anyone that could be interested in what they have to say. Since we did our SEO homework, news releases published on Mynewsdesk tend to rank high in search engines.
We didn’t forget the blogosphere either. Using the Swedish service Twingly we display a “blogstream” of blogs linking to a specific news release.
Mynewsdesk first launched back in 2003, but is 100% Ruby on Rails since September 2006. Currently powered by Litespeed and PostgreSQL, but a migration to Phusion Passenger is planned within 2009. More inside information on this in future posts I’m sure!
With this blog we hope to share some of what we find during our daily work, including Ruby, Rails, SEO, Analytics/e-commerce and general thoughts about the life at a Swedish web company.